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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
2022 Year End Appeal
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2022
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2022
SFBike’s yearly donorship ask activates its membership to support the organization and celebrates milestones that happened within the year surrounding transportation justice and equity. Each year required extensive identity work, art direction, asset building, illustration to champion the remarkable policy achievements and SF’s relentless biking community.
2021 Year End Appeal
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2021
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2021
Founded in 1971, the 2021 appeal’s identity work is built around the 50th anniversary of the organization.
2020 Year End Appeal
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2020
Fundraiser Campaign
Label: San Francisco Bicycle Coalition
Format: Direct mailer, Major Donor letter, social media assets, brand identity
Area: SF
Genre: Print, Digital
Released: 2020
Following SF’s response to the pandemic by creating Slow Streets across the city, 2020’s appeal identity asked the donorship to suppor the organization and how they can work together to further reimagine how the use of the city’s streets.
