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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Golden Wheel Awards
Annual Gala
Label: San Francisco Bicycle Coalition
Format: Brand Identity, Environmental,
Area: SF
Released: 2022
Genre: Print, Digital
Annual Gala
Label: San Francisco Bicycle Coalition
Format: Brand Identity, Environmental,
Area: SF
Released: 2022
Genre: Print, Digital
As a way to champion public figures and sponsors for their equity-focused community work, sfbike’s exclusive annual fundraiser requires an elegant, foundational brand identity alongside a decorous experience.
