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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Bike and Roll 2 School Week
Education-based Activation Campaign
Label: San Francisco Bicycle Coalition
Format: Merch, Posters, Postcards, Social Media Assets
Area: Sf
Genre: Print, Assets
Year: 2021, 2022
Education-based Activation Campaign
Label: San Francisco Bicycle Coalition
Format: Merch, Posters, Postcards, Social Media Assets
Area: Sf
Genre: Print, Assets
Year: 2021, 2022
In collaboration with SFUSD and SFMTA, sfbike delivered a unique activation for participating schools as a way to get elementary, middle and high school levels to choose their method to get to school. When school was based at home, sfbike developed a scavenger hunt for students to safely get outside and explore their neighborhood. Each year highlights a winning student’s art as the focal point of the campaign.
