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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
MFA Thesis — Prismatic Design
Various Printed Material
Label: MFA Thesis
Format: Magazines, Posters, Fliers, CDs
Area: SF
Genre: Print
Year: 2021-2022
Various Printed Material
Label: MFA Thesis
Format: Magazines, Posters, Fliers, CDs
Area: SF
Genre: Print
Year: 2021-2022
It started with a critique of casual design — a building of boundaries and rules that would establish a common visual foundation based on typographic traditions. Within a year, I cultivated my design language. A methodology determined on finding ideas for interpretation besides those that it was intended. This prism that is able to generate new printed assets, through existing graphic messaging with a twist on vernacular to professional.
