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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Winterfest
Member Party
Label: San Francisco Bicycle Coalition
Format: Posters, Merchandise, Experience, Social Media Assets, Brand Identity
Area: SF
Released: 2022
Genre: Print, Digital
Member Party
Label: San Francisco Bicycle Coalition
Format: Posters, Merchandise, Experience, Social Media Assets, Brand Identity
Area: SF
Released: 2022
Genre: Print, Digital
An annual party to celebrate sfbike’s nearly 10,000 members. Each year is an opportunity to develop a brand identity and curate an exciting experience to connect discount business partners with the membership base—all of whom are part of sfbike’s network.
