The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Merch Update
Capsule Collection with Promotional Campaign
Label: San Francisco Bicycle Coaltion
Format: Textiles
Area: SF
Genre: Print, Digital
Year: 2021
Capsule Collection with Promotional Campaign
Label: San Francisco Bicycle Coaltion
Format: Textiles
Area: SF
Genre: Print, Digital
Year: 2021
Developed a collection of new merchanise for the organization. Steeped in community based sentiments and values, the merch series brought on a new found excitement for the member base. Generated more than a thousand dollars on launch day. Social assets produced by intern, Stacey Won. Photography in house.