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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Bike To Wherever Day
Marketing Campaign
Label: San Francisco Bicycle Coalition
Format: Bus ads, vinyl banners, sponsor signage, social media assets,
Area: SF
Genre: Print, Digital
Year: 2020, 2021, 2022
Marketing Campaign
Label: San Francisco Bicycle Coalition
Format: Bus ads, vinyl banners, sponsor signage, social media assets,
Area: SF
Genre: Print, Digital
Year: 2020, 2021, 2022
How do you get the city of San Francisco to bike all on one day? In collaboration with SFMTA, sfbike developed a multi-level marketing campaign to reach all residents of the city. Bikers are incentivized to ride to various Energizer stations as way to foster a strong community presence. Whether folks are biking with their family, commuting to and from work or on their way to a social event— all bikers are encouraged to take to the streets.
