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The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Experience Studio
Semester-long studio process
Label: California College of the Arts
Format: Pitch Presentation, Process Book, Proof of Concept
Area: SF
Released: 2022
Genre: Print, Digital
Semester-long studio process
Label: California College of the Arts
Format: Pitch Presentation, Process Book, Proof of Concept
Area: SF
Released: 2022
Genre: Print, Digital
In response to over-simplified templates and shallow production techniques, what arose from this studio was a honest practice for the audience to showcase their own creativity through screenprinting.
