︎ Strategist [VIOC]
︎ Information
︎ Instagram
︎ LinkedIn
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.
(Paul Rand, 1947)
Valvoline Instant Oil Change
Business Operations + Art Direction
Format: In-store Promo + Revenue Modeling
Area: CA, HI, TX, WA, ID, UT, NV, TN, WV, MI
Genre: Print + Research
Year: 2024-Present
My role as a Strategist at VIOC is split between art directing promotions and communications to customers across 190+ locations while developing innovative revenue streams from 0 to 1.
Business Operations + Art Direction
Format: In-store Promo + Revenue Modeling
Area: CA, HI, TX, WA, ID, UT, NV, TN, WV, MI
Genre: Print + Research
Year: 2024-Present
My role as a Strategist at VIOC is split between art directing promotions and communications to customers across 190+ locations while developing innovative revenue streams from 0 to 1.
**supporting the Oil Changers team by integrating the VIOC marketing playbook
Fuel Your Summer Savings Pass
In response to rising oil prices, this promotion helped guests optimize their vehicles fuel efficiency and incentivizes the second visit to stores.
By facilitating brand development through in-depth market research in addition to presenting to stakeholders for top-to-bottom alignment.
skills: business case development, value proposition testing, AB Testing, GTM strategy
EV-Care Initiative
Wanting to stay on the cutting-edge of auto-care, Oil Changers asked what an electric vehicle service would look like.
By leading brand-identity design workshops and pitching to executive leadership, OC started a pilot program for EV-autocare in California.
skills: proof-of-concept design, brand-identity design, survey & concept testing, opportunity identification, MVP validation
Local Marketing Pilot
Thinking how to further serve a local population, Oil Changers leverages a time-honored tradition.
By hosting interviews and generative research, OC chooses to adopt local promotions to best serve its Hawaiian guests.
skills: GTM strategy, concept validation, evaluative research